To avoid scams, consumers should primarily trust which of the following?

When it comes to avoiding scams, trusting reputable companies with a history is crucial. Established companies have a track record that can be verified through their history of products, customer service, and overall business practices. This reliability is built over time, where consumers can find consistent feedback and experiences from previous customers.

Reputable companies are more likely to adhere to legal requirements and ethical standards, making them less prone to engage in deceptive or fraudulent practices. Moreover, if a company has been in business for several years, it suggests that they have gained trust in the marketplace and have shown the ability to fulfill their commitments to customers.

In contrast, while friends’ recommendations can be valuable, they may not always be reliable as personal biases or limited experiences could influence opinions. Internet reviews can provide insight but may be manipulated or fake, sometimes leading consumers astray. Advertisements on social media, while prevalent, often aim to persuade and may not reflect the true quality or safety of a product or service. Thus, solely relying on advertising for decision-making can expose consumers to higher risk of scams.