What action should consumers take to protect against price gouging during emergencies?

Consumers should report excessive pricing to the New Jersey Division of Consumer Affairs to protect against price gouging during emergencies because this action helps to uphold laws that are designed to protect consumers from unfair pricing practices. During emergencies, essential goods and services might be in high demand, and unscrupulous sellers may take advantage of this situation by significantly raising prices. By reporting these instances to the appropriate authorities, consumers contribute to monitoring and potentially penalizing such practices, which can deter more sellers from engaging in price gouging.

This proactive step ensures that those who violate price gouging laws are held accountable and that consumers are safeguarded from exploitation when they most need access to basic necessities. This course of action is supported by regulatory bodies that work to maintain fairness in the marketplace, especially during urgent situations that can place strain on resources and consumer spending power.