What constitutes unfair trade practices?

Unfair trade practices refer to actions taken by businesses that are deceptive, fraudulent, or otherwise misleading to consumers. This means that any strategy or tactic that misrepresents products, misleads consumers about their choices, or involves dishonest advertising falls into this category. Such practices can undermine consumer trust, distort competition, and lead to legal repercussions for the businesses involved.

Deceptive or fraudulent business practices can include false claims about a product's quality, failing to disclose important information, or deliberately misleading advertising. By contrast, standard business tactics and competitive pricing strategies are generally accepted practices that are lawful and ethical in promoting goods and services. Similarly, practices that promote consumer awareness are aimed at informing consumers and enhancing their ability to make informed decisions, which are entirely different from the concept of unfair trade practices.