What does the term "bait and switch" refer to in consumer protection?

The term "bait and switch" in consumer protection refers to a deceptive marketing practice where a business advertises a product at a low price to attract customers, only to persuade them to purchase a more expensive item instead. This tactic is usually employed to draw consumers into the store or to engage them online, where salespeople then attempt to switch the consumer's focus from the advertised product to another, more pricey alternative.

This practice is considered unethical and is illegal in many jurisdictions because it misleads consumers into believing they are getting a good deal when, in reality, the deal is not available, leading to potential financial loss and erosion of trust in the marketplace. Understanding this concept is crucial for consumers to protect themselves from misleading advertising practices and to recognize their rights.