What is commonly used by scammers to create urgency in their offers?

Scammers often employ limited-time discounts as a tactic to create a sense of urgency and compel individuals to make quick decisions without thoroughly evaluating the offer. This strategy plays on the fear of missing out (FOMO), prompting potential victims to act hastily. The illusion of a deadline can lead people to overlook warning signs, such as the legitimacy of the business or the terms of the offer, making them more susceptible to scams.

In contrast, a solid reputation of the company typically fosters trust and encourages careful consideration rather than urgency. Exceeding customer expectations is a standard approach used by reputable businesses to build loyalty but does not inherently involve creating urgency. Regular follow-ups on offers can be a legitimate sales strategy, but it does not inherently instill a sense of urgency in the same harmful way that limited-time discounts do.