What is "consumer advocacy"?

Consumer advocacy refers to the efforts aimed at protecting the rights and interests of consumers. This often involves educating consumers about their rights, promoting informed decision-making, and advocating for policy changes that benefit consumers. The role of consumer advocates is crucial in ensuring that individuals can make choices that are in their best interest, especially against businesses that may prioritize profit over the well-being of their customers. By raising awareness of consumer issues and pushing for better regulations, advocates help create a fairer marketplace where consumers are treated fairly and ethically.

The focus on education and policy change is key to empowering consumers, helping them understand their rights, and providing them with the tools to defend those rights effectively. Additionally, advocating for policies that enhance consumer protection can lead to systemic changes that benefit the broader community. Hence, this comprehensive approach is what encapsulates the essence of consumer advocacy.