What is essential for consumers before donating to charity?

Verifying that the charity is registered is crucial for consumers before donating because it provides assurance that the organization operates within legal and regulatory frameworks. A registered charity is typically required to meet certain standards and disclose financial information, which promotes transparency and accountability. This helps donors ensure that their contributions will be used effectively and in alignment with the charitable mission.

The other options do not provide the same level of assurance. Celebrity endorsements might capture attention but do not guarantee the charity's legitimacy or effectiveness. A charity having a national presence can indicate its scale, but that does not necessarily reflect its compliance with regulatory standards. Local events might enhance the charity's visibility in a community, yet they do not confirm whether the organization is properly registered and accountable for its operations.