What is meant by "deceptive advertising"?

Deceptive advertising refers to marketing practices that mislead consumers about the true nature or quality of a product or service. This means that when a company makes false claims or omits key information that would alter a consumer's purchasing decision, it falls under the category of deceptive advertising. Such practices can lead consumers to believe they are getting something that they are not, which undermines trust in the marketplace and can result in legal repercussions for businesses.

For instance, if an advertisement claims that a product has certain benefits or features that it does not actually provide, that is a clear example of deceptive advertising. This is especially concerning in consumer regulations, as it directly impacts informed decision-making by consumers. Clear and truthful information is crucial in advertising, and when it is absent, it constitutes deceptive practices that can erode consumer confidence.