What is the goal of consumer education?

The goal of consumer education is fundamentally about empowering individuals with the knowledge and skills they need to make informed choices as consumers. By informing consumers about their rights and responsibilities, this educational initiative helps them understand not only what they are entitled to as buyers, but also the obligations they have in the marketplace. This knowledge enhances their ability to navigate various consumer situations, such as understanding product information, recognizing misleading advertising, or knowing how to resolve disputes with sellers.

In contrast to simply promoting new products, evaluating corporate social responsibility, or training sales representatives, the focus on consumer education is centered on the needs and awareness of the consumer. This provides a foundation for better decision-making, which is essential in an increasingly complex market environment.