What is the role of the New Jersey Division of Consumer Affairs?

The New Jersey Division of Consumer Affairs plays a crucial role in safeguarding consumer rights, and its primary focus is on providing guidance and resources to help consumers understand those rights. This includes offering information about various consumer issues, ensuring compliance with consumer protection laws, and educating the public on how to make informed purchasing decisions.

This role is fundamental because it empowers consumers by equipping them with the knowledge necessary to navigate potential challenges in the marketplace and to advocate for themselves. The Division also engages in initiatives aimed at preventing fraud and deceptive practices, further solidifying its commitment to consumer welfare.

While settling disputes between consumers and companies is an important function of some agencies, it's not the principal role of the Division of Consumer Affairs. Therefore, the emphasis on guidance and resources provides a broader context of consumer protection that aligns with the agency's objectives.