When making a telemarketing call, what must telemarketers disclose?

When making a telemarketing call, telemarketers are required to disclose their identity and the nature of their offer. This transparency is essential because it allows consumers to understand who is contacting them and what the purpose of the call is. By revealing their identity, telemarketers help establish credibility and foster trust with the consumer. Disclosing the nature of the offer ensures that consumers are fully informed about the product or service being pitched, which protects them from potentially misleading or fraudulent practices.

This requirement is part of regulatory measures designed to protect consumers from aggressive or deceptive marketing tactics. By having clear guidelines on disclosures, consumers can make more informed decisions and can recognize if they wish to engage further in the conversation or decline the offer.

Other options focus on incomplete information, such as just mentioning the cost or only naming the company, which do not provide the full context needed for consumer understanding. Additionally, sharing personal opinions about the product doesn't meet the necessary legal and ethical standards for transparency in telemarketing.